References to multiple platforms and competing products can be made only in copy or with badges. Modifications include adding reflections, shadows, highlights, or graphic elements that appear to enter or come out of the product screen; cropping, tilting, or obstructing any part of the images; animating, flipping, or spinning the images; or creating buttons or icons with a product image.
You can place promotional copy or violators beside the product images, not on top of them. Use Apple product images at a size that is clearly legible at the image resolution provided. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and px onscreen. Maintain the correct relative product scale whenever multiple products are shown. Focus on the experience of using your app and not on Apple product functions. Display your app on the screen as it appears when your app is running.
For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Apps that support widgets may display this functionality in screen content as long as no third-party content is shown on the Home screen.
Be sure to create screens using the latest operating system version. You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations.
The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. If your app runs full screen, you can extend your app screen image over the status bar. If your app is optimized for 5G networks, you can display the 5G icon in the status bar from a compatible device. Status bar options are provided on different layers within the Smart Object layer.
Be sure to select the correct localized layer for the region in which your marketing communications will appear. When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device. If tapped, the push notification must open the app directly. Custom photography and video of Apple products are allowed. Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it.
Straight-on product shots are preferred. Only show the back of a device in an authentic manner to illustrate natural use of the device. In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app. Present the movement in a simple, clear manner. Use straightforward transitions such as fade or dissolve. Start the app sequence with your app open. Focus on the experience of using your app running on the latest operating system. For more details, see Screen Content.
Use only the devices and colors provided. If multiple Apple products are shown, display them in the correct relative sizes. Include Apple credit lines wherever legal information is provided. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below.
Maintain clear-space requirements when credit lines follow the badge. When promoting your app, your headline and copy should focus on your app, not on Apple product features. Use clear, simple messaging. Always include a call to action to download your app. For example, say app name for iPhone or app name for iPad , or use a phrase such as works with or compatible with. List all the Apple products that your app runs on.
When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names. Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. Always use Apple product names in singular form. Modifiers such as model , device , or collection can be plural or possessive.
Never typeset Apple product names using all uppercase letters. Always typeset iPhone , iPad , or iPod touch with a lowercase i and an uppercase P followed by lowercase letters.
Always typeset touch with a lowercase t. The name iPhone , iPad , or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title.
Never use a lowercase i followed by all uppercase letters. For headlines and copy, use an uppercase X , small cap S , and small cap R whenever technically possible and when you can ensure efficient and accurate implementation. For example: iPhone X S Max. When you cannot ensure that small caps will render accurately or when technical limitations may prevent the display of small caps, use an uppercase X, S, and R.
For example: iPhone XS Max. To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: small-caps;. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the Apple Trademark List. Do not shorten or abbreviate Apple product names. Do not make up names that contain Apple trademarks.
Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark except the Apple Logo, where the logo appears at the right foot. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.
Endorsement or Sponsorship: Apple does not support the use of its logos, company names, product names, or images of Apple products by other parties in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion.
Your product is in fact compatible with, or otherwise works with, the referenced Apple product. The Apple product is shown only in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc.
The reference to Apple does not create a sense of endorsement or sponsorship by, or other false association with, Apple or Apple products. Guidelines for Using Apple Trademarks and Copyrights.
Authorized Use of Apple Trademarks 1. The Apple word mark is not part of the product name. The Apple word mark appears less prominent than the product name. The use does not show Apple or its products in a false or derogatory light. Publications, Seminars, and Conferences: You may use an Apple word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements: a.
The use reflects favorably on both Apple and Apple products or technology. Unauthorized Use of Apple Trademarks 1. XD April 13, 9. Production Templates Sketch January 26th 1. Photoshop January 26th 1.
User Guide. Design Guidelines. XD October 22, 1. XD October 22, 6. Messages Design Template Sketch October 22, 6. XD October 22, 5. Sign in with Apple Buttons Sketch October 22, 1. XD October 22, 12 MB. XD October 22, 14 MB. New York Download New York Performs as a traditional reading face at small sizes and a graphic display face at larger sizes. SF Symbols. Download SF Symbols 3. Download SF Symbols 2.
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